Social media marketing is one of the most effective marketing methods in today’s business world and every up and running business should have an account on at least one social media platform. Having a high follower count on these platforms is important as it generally leads to a higher customer base. Continue reading for tips on how you can increase your follower count on your business social media page!
- Post regularly
Posting on an every day basis is important for businesses as it shows consistancy. It also is a great way to keep your business name and products something customers see on a daily basis which gets them thinking about your company! Post new products, new promotions, or any sales you might be having as regular content. If you struggle with keeping up with regular posting, loomly.com and hootsuite.com are both great resources to schedule posting!
- Comment on other posts related to your business
Following business accounts that are similar to yours and commenting on their posts is another great way to get exposure on social media. Commenting on accounts posts that are in the same industry as you or sell similar products as your business will allow potential customers to see your business name and they will be more inclined to follow your account.
- Sponsor an influencer
Reaching out to an instagram influencer and offering to sponsor a post is a common and effective way to get exposure. The influencer will do a post about your business or product and share it with their followers! This allows your business name to be shared with a whole new group of potential customers who will also be inclined to follow your account.
Gaining a high follower count on your business social media page is a great way to increase your customer base and to strengthen brand loyalty. By posting regularly, commenting on other posts related to your business, and sponsoring an influencer, your business page will gain followers and just like that, you have access to a whole new customer base!