With constant changes in technology and business strategies, come changes in marketing trends as well! Keeping up with marketing trends is crucial to the success of a business and can make a huge impact on a brand’s customer base. We’ve compiled a list of 3 top marketing trends for 2020 that are worth implementing!

  1. Influencer Marketing

Influencer marketing is becoming very popular and there are tons of different platforms for influencer marketing including Instagram, Youtube, and as of recently, TikTok. Often times, a customer review can be just as effective as a paid advertisement when it comes to product sales. Sponsoring an influencer to use and review your product on an online platform is a very effective marketing trend!

  1. Video Marketing 

Video Marketing is becoming popular on social media platforms and can even be implemented on company websites. Although regular graphic posts (generally pictures) are effective, videos can be used to share even more information with customers! Utilize social media for video marketing by posting videos to Instagram stories, IGTV, Instagram lives, and Facebook lives!

  1. Social Media Marketing 

Social media marketing has been a trend for a while and will likely always be a top trend in marketing! Social media marketing is a great way to gain exposure and share information with customers. For social media marketing to be effective, it is recommended that posts are made almost daily so potential clients see your brand name as much as possible. Some popular platforms for social media marketing include Instagram, Facebook, Twitter, Pinterest, and even TikTok!

Marketing trends are constantly changing in some way or another and it’s important to stay up to date on these trends! Influencer marketing, video marketing, and social media marketing are 3 top trends for 2020 and all 3 of these are a form of digital marketing. Implement these 3 trends for an effective marketing strategy!