There are many different views on marketing that can be utilized to make marketing strategies more creative and innovative. By learning and implementing these different views, we can create more diverse marketing strategies that can yield higher amounts of engagement! We’ve compiled a list of 3 marketing-related Ted Talks that every business professional should watch to gain a more diverse view on marketing!
- What brands can learn from online dating
Presented by brand expert Sarah Willersdorf, What brands can learn from online dating discusses what tips and tricks different companies can learn from online dating platforms. With the common goal of making a good first impression and gaining engagement from the opposing party, this Ted Talk proves that online dating and marketing are more similar than one would think!
- What physics taught me about marketing
Presented by Dan Cobley, marketing director at Google, What physics taught me about marketing discusses how marketing and physics relate to each other in a variety of different ways. Cobley relates marketing to Newton’s second law, Heisenberg’s uncertainty principle, the second law of thermodynamics, and more! Cobley discusses an unlikely view of marketing that will change your perspective for the better!
- How to make choosing easier
Stanford graduate Sheena Lyengar discusses the topic of choice and how too much of something isn’t always a good thing. How to make choosing easier discusses the research Lyengar has done to see how consumers react to the number of choices they face. She also describes how businesses can improve the experience of choosing.
By opening up to the idea of diverse marketing views, a company can change its marketing strategy for the better which can ultimately change the success of the company itself! What brands can learn from online dating, What physics taught me about marketing, and How to make choosing easier are three Ted Talks that have innovative perspectives on marketing.