If you own a product-based business like a home decor store or a bakery, then you probably have new items being released quite often! It’s important that your business comes out with new items often as it keeps customers intrigued and allows your business to have product differentiation. It is also important that you effectively market new products to customers and potential customers. We’ve listed 5 ways to effectively market your product-based business below!
- Offer a preview to current and past customers
Offer a special preview of your new item to current and returning customers as a way to get them excited about the release of your new product! Whether this be a free sample of your product or an email graphic with pictures of your product, be sure to let returning customers know about the new item!
- Host an event
Hosting an event is a fun way to get your community involved in the release of your new product and will also likely increase sales of this product! Host an event at your business location and base it around the release of your new product to maximize engagement from customers.
- Run a digital contest
Consider running a contest on your business social media pages where the winner receives your new product as a prize! Ask followers what their current favorite product is and enter their name in the contest! This is another great way to get customers excited about the release of your new item.
- Offer free samples
This is always a huge hit and it gives customers a chance to try your product before it’s released! Try attending community events and hand out samples of your product for customers to try. Not only is this a great way to market your new product but it also gets your business involved in the community.
- Social media
Social media is one of the best ways to market almost everything including any new products your business is releasing! Create daily posts counting down to the release of your new item or post details and pictures of your product! Social media is a great way to get the news about your product out fast and to a large audience.