If you’ve read our other articles, you know that we are very passionate about social media marketing. Social media marketing is one of the most popular forms of marketing in today’s business world and for good reason! Most individuals in today’s society use some type of social media on a daily basis so it’s no wonder that more and more businesses are using it to market their products and services! With that being said, there are specific social media platforms that are more effective than others and we’ve made a list of them below!

  1. Facebook

Facebook is a great social media platform for product-based businesses! Facebook has a feature that allows you to post ads about your products that will reach a large sum of users! Facebook also has a variety of other great business resources. If you don’t have a business Facebook page yet, you should definitely look into it!

  1. Instagram

Instagram is a great social media platform for businesses with a younger target market. If your target market is individuals aged 16-25, then Instagram is perfect for your business! Instagram can be used to post pictures of your products, your store-front, your staff members, and so much more!

  1. LinkedIn

LinkedIn is a great social media platform for corporate businesses or those that have lots of employees! LinkedIn is a great way to connect with other business owners, mentors, business professionals, and potential hires! Use LinkedIn to market your corporate business!

  1. Twitter

Twitter is a great social media platform for all businesses and can be a very effective marketing tool! Twitter allows you to engage with other businesses and post short updates about your own business. Stay in the loop and engage potential customers with Twitter!

  1. Pinterest

Pinterest is a great social media platform for businesses that are very aesthetically pleasing! For example, if you own a boutique, Pinterest is a great way to share your clothing pieces with customers in a creative way! If you have a store-front that is very unique and creative, Pinterest is definitely the social media platform for you!