Podcasts are becoming very popular in today’s society as they are easy to create, super engaging, and a great way to share your business with listeners! Although a podcast can be a marketing tool within itself, a podcast still needs to gain exposure. We’ve made a list of 4 ways to effectively market your podcast below!

  1. Promote on social media 

Use you social media pages like Instagram, Facebook, and Twitter to share information about your podcast! If you already have a high number of followers, this is a great way to share your podcast with a large group of potential listeners! You can also ad the link to your podcast to your Instagram bio and encourage followers to view the link!

  1. Ad a link to your website 

If your podcast is based around your business, try using your website to promote your podcast! Add the link to your podcast to your website and provide a brief explanation of what your podcast is about. If you have an email list, you can also send out an announcement sharing your podcast with customers on the list!

  1. Collaborate with other podcasts 

Reach out to other podcast creators that discuss similar topics to your podcast and ask if you can be a guest speaker on their show! This is a great opportunity to gain exposure for your podcast and introduce your show to a whole new set of listeners! 

  1. Reach out to sponsors 

It’s important to have sponsors when creating a podcast as they will not only assist financially with your podcast, but they will also help promote your podcast! By promoting the products and services of your sponsors, you are marketing their business! They will likely do this in return for your business and podcast! Start reaching out to sponsors related to your podcast!