If you’re a marketing professional or are an aspiring marketing professional, it’s important that you do research on marketing topics outside of your career! There are tons of different resources for marketing professionals including marketing books written by other marketing professionals! We’ve created a list of 5 marketing books that every marketing professional should read below! 

  1. Permission Marketing 

Permission marketing written by business professional Seth Godin is all about a new and modern approach to marketing called permission marketing. Learn all about Godin’s take on effective marketing by reading his book, Permission Marketing!

  1. Contagious: Why Things Catch On 

Written by Jonah Berger, Contagious: Why Things Catch On is all about why certain products and ideas catch on better than others. Learn what makes specific topics and creations go viral by reading Contagious: Why Things Catch On. 

  1. The Tipping Point: How Little Things Can Make a Big Difference 

Malcolm Gladwell’s first book The Tipping Point: How Little Things Can Make a Big Difference is all about how consumer behaviour and how it effects every day life. This is a great book that all marketing professionals should consider reading!

  1. Building a StoryBrand: Clarify Your Message So Customers Will Listen 

Written by Donald Miller, Building a StoryBrand: Clarify Your Message So Customers Will Listen is all about how to better connect and communicate with customers by sharing the story of your business! 

  1. They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today’s Digital Consumer

Written by Marcus Sheridan, They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today’s Digital Consumer is all about how to alter your marketing strategy to increase sales and growth! Learn how to implement a successful marketing strategy by reading They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today’s Digital Consumer.