If you’re a small business owner, social media marketing is likely a strategy that you’ve already implemented! There are lots of different options when it comes to social media marketing but posting quality content is a great way to find success.
- Support a small business campaign
A great content idea for small businesses is to launch a support a small business campaign! Partner with a few other small businesses in your area and promote a different small business each day for a week! This content will catch the eye of consumers and it’s also great advertising for your business and others!
Contests are a great option to get customers engaged and a chance to turn potential customers into paying customers! Come up with a social media contest that requires followers to comment and answer a question! Choose the best answer as the winner. The promotion of this content will help you gain followers!
Similar to contests, giveaways are also a great way to increase follower engagement. Create content promoting a new product or service your business is launching and randomly select one of the participants as the winner! Giveaways are a sure way to increase followers and another great way to promote your small business.
- Sponsorship content
If you own a small business, it’s a good idea to look into sponsorships! Choose a community event that brings in a lot of community members and reach out to see if they’re looking for sponsors! Sponsoring a community event is a great way to get your small business name out there. Share your content with community members by posting content about the sponsored events on your social media pages.
- Graphic design
Take your content to the next level by implementing graphic design! Instead of just posting images to your feed, add some design before doing so. Play around with fonts, colours, and design elements to take your social media game up a notch!