Having your business stand out among competitors in the industry is an important element of gaining high market share and increasing revenue! Even if your business is a monopoly in the industry, it is still important that it stands out so you can build a strong customer base and gain loyal customers! Continue reading to learn about 3 ways to make your business stand out!
- Utilize product differentiation
Product differentiation is essentially offering a product or service that no other brand offers. For the food and beverage industry, this might mean offering a menu item that is completely original and no other restaurant offers it. For the fashion industry, it might be offering a reusable tote bag with every purchase! If your brand can offer something that no other brand does, customers will remember this and thus, your brand will stand out!
- Provide a brand experience
As previously mentioned, a brand is much more than a name and a logo, it’s the whole experience that customers have while doing business with your brand. The brand experience includes the positive customer service, how your customers are taken care of when they’re in store, and how efficient customers can receive products and services. Offering a positive brand experience to customers is another great way to make your brand stand out!
- Tell the story of your business
Having a story about how your brand came to be makes it a more meaningful experience for customers. Share the story of your brand on online platforms or on the packaging of your products. Ask yourself how your brand got to where it is today? What the core values of your brand are? And what the ‘why’ is behind your brand? Share all of these details with customers so they know why your brand is so important! Sharing your brand’s story with customers will make them remember your brand in a more meaningful way!