Trends are always evolving in the marketing world and it seems like there is always something new to keep up with! While this may be true, not all marketing trends are going to last or be effective! Pay attention to which marketing trends are sustainable and effective for the best results!

  1. Influencer Marketing

Influencer marketing is becoming very popular and there are tons of different platforms for influencer marketing including Instagram, Youtube, and as of recently, TikTok. Often times, a customer review can be just as effective as a paid advertisement when it comes to product sales. Sponsoring an influencer to use and review your product on an online platform is a very effective marketing trend!

  1. Event Marketing  

Event marketing is pretty much what it sounds like! Marketing your business through a variety of events. This could be sponsoring a community event, being a vendor at someone else’s event, or hosting your own event at your business location! There are lots of options when it comes to event marketing so figure out what will best suit your business!

  1. Social Media Marketing 

Social media marketing has been a trend for a while and will likely always be a top trend in marketing! Social media marketing is a great way to gain exposure and share information with customers. For social media marketing to be effective, it is recommended that posts are made almost daily so potential clients see your brand name as much as possible. Some popular platforms for social media marketing include Instagram, Facebook, Twitter, Pinterest, and even TikTok!