One great way of discovering new marketing techniques, marketing trends, and insider secrets is from books written by marketing professionals! We’ve made an updated list of 5 books to read for marketing professionals. Continue reading to find out more!

  1. Everybody Writes by Ann Handley

This go-to guide will teach you everything you need to know about producing great content! If you’re just getting into marketing and looking to learn some basic, but important skills, this book is for you! Learn tips and tricks from business professional Ann Handley by reading this go-to guide on all things content marketing. 

  1. Hooked by Nir Eyal

Author Nir Eyal shares everything about what makes a product popular and what makes a product flop. This is very useful information for any marketing professional in any field which makes it a great read! 

  1. Permission Marketing by Seth Godin

Seth Godin, well-known business professional, and author is changing the game with permission marketing. In this book, Godin puts a new perspective on marketing and explains why traditional marketing is no longer effective. Learn all about innovation in marketing by reading Permission Marketing. 

  1. The 1-page Marketing Plan by Allan Dib

The 1-page marketing plan is all about how to create a simple, fast, and extremely effective marketing plan. Entrepreneur, Allan Dib is moving past traditional marketing strategies and presenting new strategies to creating great marketing plans! This is a great read for any marketing professional. 

  1. Buyology by Martin Lindstrom

Buyology by Martin Lindstrom focuses on the psychology behind consumer purchase decisions which is great information to have for all marketing professionals! Marketing requires a good understanding of the consumer purchase decision and Martin Lindstrom presents this information in an interesting way with his book Buyology.