In today’s business world, there are so many different marketing trends that it can be hard to keep up with them all! Social media is taking society by storm which has lead to an increase in digital marketing trends. We know it can be overwhelming to keep up with all the marketing trends out there, so we’ve compiled a list of 3 trends that we think all businesses should utilize below!
- Utilize live experiences
Live experiences like sponsored events or community involvement are not only great marketing tools, but they are also great ways to connect with customers! Getting to know your community through live experiences allows you to connect with your community on a personal level. If you run your business out of a storefront, host a special event at the store that gets your customers involved. You can also reach out to your community and offer to sponsor a variety of events.
- Perfect the ‘story’ of your business
Telling the story of your business is a great marketing tool as it communicates to customers and potential customers what your business is really about. It gives you a chance to share with customers what inspired your business and the journey of how it came to be. Take some time to come up with the story of your business and continue to share it with customers! This will help your customers better relate to your business and may make them more inclined to do business with you.
- Everything social media
Social media marketing is everything in today’s business world and it is one of the leading marketing strategies used by tons of businesses worldwide. If you’re a business owner and you don’t already use social media marketing, now is the time to start! There are tons of different social media platforms that you can use to promote your business including Instagram, Facebook, Twitter, Pinterest, and more! Use social media marketing to connect with potential customers and to share content with the customers you already have!