Are you an artist who aspires to be a successful entrepreneur too? We understand the challenges that every independent artist has to confront, especially in a space as competitive as it is now. Let 2022 be the start of a successful art business. We have compiled a list of the top five tips to grow your art business. This art advice will help you stay focused, consistent, and motivated towards being a successful art entrepreneur in 2022.
1. Establish SMART goals for your art business
Start by defining your vision, mission, and goals for your business. Set a business plan and have a marketing strategy in place. Make sure your goals are Specific, Measurable, Achievable, Relevant, and Time-bound. A SMART goal can be something like, by December 2022, I will secure interviews with 4 art galleries that have had a history of selling work similar to my style.
2. Create a website and be digitally savvy
Having a website that is a reflection of your art business is important. Include high-quality images, SEO-optimized content, and information that helps your art business grow. Don’t forget to incorporate a call to action or a form to reach out to you for inquiries.
3. Have a strong social media strategy
To reach the masses, social media channels are your best bet. Having a strategy in place for each of your channels and creating relevant content that attracts customers to your business is imperative. While Facebook is still a leading channel with the largest user base, LinkedIn, Tiktok, Instagram can keep your customers engaged. To get noticed on social media, you must also have a content plan in place and be authentic with your followers.
4. Expand your network and grow your art business
While you may have a database of customers or users who are interested in your art, if you don’t nurture those relationships, they’ll fail. Leverage platforms with free plans like MailChimp and constant contact to build these relationships. Share your content, latest artworks, and invite them to be a part of your events.
5. Diversify your revenue stream
From selling your artworks to museums to associating with commercial brands, there are so many business opportunities that can help you generate revenue. Create a list of revenue streams that you can focus on and promote your art in all the right places. Exhibitions, art fairs, art museums, licensing your work, look for different ways to optimize your art business and grow it.
Be persistent and stay confident. It may take some time to grow your art business, but all your efforts will be paid off with the right strategy. You don’t have to have thousands of followers, instead have hundred genuine followers who believe in your art.